Independent Work

I am currently working on rebranding for Ritemate, branding for a premium clothing label called Last Summer, while I have also worked for CHNKS social media and more.

Field

Social Media, Publication Design and Branding

UNCENSORED

Uncensored is a bold, data-driven campaign advocating for press freedom and transparency in India. The name represents the fight against silenced voices and suppressed truths, emphasizing the urgency of unrestricted journalism.

Duration

2 Weeks

Feild

Social Advocacy
Campaign

My Approach

My research began with a deep dive into media censorship, press freedom rankings, and global case studies, analyzing trends in press restrictions, government control, and media bias. I analyzed past and recent cases of censored news in India, identifying censorship patterns, affected audiences, and its impact on public discourse.

I leveraged high-contrast typography, glitch effects and interactive elements like QR codes and Morse code to symbolize lost or hidden information, emphasizing the impact of press suppression and censorship.

Creative Direction

Bold
Urgent
Disruptive
Interactive
Symbolic

CHNKS

I created visually engaging social media posts and website banners for Chnks, aligning the brand’s digital presence with its playful identity.

Karatkrafter

I designed a brochure for KaratKrafter, a lab-grown diamond brand, reflecting its modern elegance and sustainable values.